Buzz and the Ballot Box: What is Social Media’s Relationship with Politics?

Nielsen Wire - 04 april 2012 - 16:46
From YouTube debates and candidate Facebook pages to breaking news on Twitter, the impact of social media is already well noted by candidates running for political office. But does activity in social media influence voters during an election? As candidates prepare their social media strategies for the 2012 elections, NM Incite took a look back at four races during the 2010 midterm elections to measure the impact of social media on voters.Is there a correlation between election winners and their... [continue]

The Demographics of Digital Platforms

Innovation Excellence - 10 march 2012 - 18:00
One of the most interesting aspects of the analysis issued recently by Nielsen company NM Incite on the U.S. Digital Consumer (although the fact that 274 million Americans now have Internet access, up from 132 million in 2000 is pretty interesting) is the fact that a gender divide in digital usage seems to be emerging. Continue reading → [continue]

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers

Nielsen Wire - 08 march 2012 - 22:58
Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006.Bloggers: Who are they?It’s no surprise that the growing number of blogs mirrors a growth in bloggers. Overall, 6.7 million people publish blogs on blogging websites, and another 12... [continue]

Danica Drives Racing Ratings and Buzz

Nielsen Wire - 24 february 2012 - 18:22
Danica Patrick is racing’s darling: she’s 233 percent more well-known than the average motorsports athlete, generates major social media buzz and revs up TV ratings. With Patrick marking her Daytona 500 debut this weekend, Nielsen took a look at “the Danica effect” on ratings, buzz and marketing.Patrick proved to be TV ratings gold for the NASCAR Nationwide Series in 2011. The 12 races she participated in during the 2011 circuit had 17 percent higher viewership than the ones she didn’t... [continue]

Introducing Generation C: Americans 18-34 Are the Most Connected

Nielsen Wire - 23 february 2012 - 17:08
Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group.The latest Census reports that Americans 18-34 make... [continue]

Doritos’ “Sling Baby” Emerges as Most-Remembered and Best-Liked Super Bowl Ad

Nielsen Wire - 08 february 2012 - 17:59
The Super Bowl showdown taking place during the game’s commercial breaks emerged with a clear winner this year: Doritos. According to Nielsen, the “Sling Baby” ad earned the rare distinction of both the most memorable and best-liked ad, while “Man’s Best Friend” also had a very strong showing in the top one-third of both lists. M&M’s “Just my Shell,” featuring LMFAO’s “Sexy and I Know It” joined Doritos in rounding out the... [continue]

Giants vs Patriots: Playbook for the Social Super Bowl

Nielsen Wire - 01 february 2012 - 17:49
Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.(click for high resolution image)Patriots have more online visitors, but Giants fans run up web statsDuring the run up to the playoffs in December 2011, the Patriots had 644,000 unique visitors to their official website, topping... [continue]

Nielsen’s Tops of 2011: Television

Nielsen Wire - 21 december 2011 - 17:05
The Super Bowl and American Idol continue to capture the attention of U.S. TV viewers. According to Nielsen’s Top 10s, Super Bowl XLV between the Green Bay Packers and Pittsburgh Steelers was the top individual telecast of 2011 with 111 million viewers, making it the most-watched telecast of all-time. FOX’s American Idol remains the top primetime program, a spot it’s held since its fifth season in 2007.Meanwhile, the value of timeshifted viewing was evident in 2011 as select programs... [continue]

Friends & Frenemies: Why We Add and Remove Facebook Friends

Nielsen Wire - 19 december 2011 - 16:26
To friend or to de-friend, that is the question. New research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone in real life is the top reason cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).Research suggests that real world interactions drive online friendships. Meanwhile, sales-oriented and... [continue]

Ringing in the Holidays, Consumers Call out iPhone 4S Most in Online Buzz

Nielsen Wire - 09 december 2011 - 17:42
Mobile phones continue to be much-discussed as we head into the holiday season—with iPhone leading the pack. NM Incite, a Nielsen/McKinsey company, found that the iPhone 4S has been the most frequently mentioned smartphone in terms of online buzz on blogs, message boards/groups, Twitter and Facebook, and online news posts, capturing 40 percent of online buzz about smartphones from July through December 2011. The iPhone 4S was introduced October 4.Combined with Apple’s other best-selling... [continue]